Waaaaaay back in the late 1990’s I started DaytonDUI (then CharlesRowland.com) to market my law practice. I built one page which consisted of a banner and my phone number. I used a friend, then a friend who knew a friend, because no one worked exclusively in the field of web design. We were able to update the page to include a massive link bank. This was cutting edge at the time. It took us months to make even minor changes to the site and, of course, the links were always failing. It should be noted that not all practicing attorneys in 1995-1997 had computers on their desks. My managing partner at the time thought that the computer was a distraction that was only used for solitaire.
When Yahoo, then Google became dominant we started to adapt to what they would rank. At the time, they were still ranking by the name of the site. We adapted by buying batches of sites (daytondui.com, springfielddui.com, ketteringdui.com). We took the time to make all of these links point back to CharlesRowland.com. As you will recall, in the early days of web searching, people would type the name of what they wanted followed by “.com.” If you were interested in pets, you typed in Pets.com. We were smart. For a time we were dominant across all search engines.
DaytonDUI & Beyond
When I changed firms in 2005 and focused my practice exclusively on drunk driving defense, I consciously made the move to DaytonDUI.com as the flagship site. Google was emerging as the champion search engine. You had to play by their rules. They no longer liked web pages that pointed to other web pages. They considered that cheating. It took years of work, but we built separate independent web sites for all of the cities that I regularly appeared in. There was a site for KetteringDUI, XeniaDUI, BeavercreekDUI, SpringfieldDUI, FairbornDUI, HuberHeightsDUI, etc., and sites devoted to areas of DUI law like RetrogradeExtrapolation.com and StandardizedFieldSobreityTests.com.
DaytonDUI (The Blog)
By 2010, Google was more sophisticated and increasingly dominant. No longer were static sites with information enough to generate rankings. Instead of splash pages, they wanted sites with depth and information. Because I love this area of law, I was poised. I began the DaytonDUI Blog with posts about all areas of law. It was recognized by various legal blogs and selected for inclusion in prestigious blog accumulators. We went back to make all of the content on the various pages accessible via blog posts. It was a great deal of work, but I created what you now see as the current version of DaytonDUI.com.
The blog also plays to my advantage because of my work ethic and deception to DUI defense. Google rewards depth of knowledge, constant updates and consistent posting. That means that an attorney who dabbles in DUI defense is incapable of outworking me because they have to divide their attention. I have been able to develop a library of information on DUI that is useful and accessible. I have even got to the point where I can bring in my blog posts and use them as research in court. Staying up-to-date and on the cutting edge is important to me and beneficial to my clients.
I do not know what the next generation of internet development will be. I stand ready to take the steps necessary to be a leading voice in the field of DUI defense. If you want an attorney with a passion for DUI defense, please contact me at (937) 318-1384. Please let me know what you think of the sites and the information. Much of the improvements are due to your comments. Thanks for taking time to read this post.